corporatecommunicationsvoodoo.com front page details:
| Website Title: | MindComet :: Corporate Communications, Corporate Branding, Human Resources |
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| Meta Description: | A marketing blog about corporate communications, corporate branding, team building and corporate identity by MindComet. |
| Description Relevancy: | |
| Language content: |
corporatecommunicationsvoodoo.com
MindComet :: Corporate Communications, Corporate Branding, Human Resourcescorporatecommunicationsvoodoo.com host details:
| IP: 74.208.30.53 | Country: United States |
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| Server: Apache Last-Modified: Thu, 29 Jan 2009 18:52:55 GMT ETag: "75d2ccb-11e92-4981fb07" Accept-Ranges: byt |
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corporatecommunicationsvoodoo.com search engine index details:
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corporatecommunicationsvoodoo.com keywords density:
1266 total words
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Content text from corporatecommunicationsvoodoo.com
Voodoo Blogs imv podcast email marketing consumer generated media brand monitoring online advertising online marketing viral marketing sports marketing generation y nbsp nbsp nbsp Previous Posts A Brief Guide to Social Networking for Business Top Five Communication Insights for 2008 A Little quot Welcome quot Goes A Long Way The Importance of C Level Feedback Top 10 Communication Trends for 2008 Cultural Cues to Effective E mail Marketing Three Secrets for Executive E Newsletter Engagemen When Crisis Looms Make a Video Going Green in the Corporate World Keeping Corporate Bloggers Motivated is Worth the nbsp nbsp Voodoo Archives Select a Month June 2006 July 2006 August 2006 September 2006 December 2006 January 2007 February 2007 March 2007 April 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 nbsp nbsp MindComet Links Internet Marketing Agency Get Paid to Blog Marketing Blog Online Marketing Case Study Online Marketing White Paper Internet Marketing Podcast Marketing Television Blog In Space License Online Games nbsp nbsp copy 2008 MindComet Corporation 1 800 668 1761service mindcomet com nbsp A Brief Guide to Social Networking for Business It s hard to ignore social networking these days Most think it s just for teens and young adults to connect with friends but businesses are using sites like Facebook to reach out to their consumers and they are wise in doing so These efforts are especially effective in reaching the large Generation Y audience many of whom are now entering the professional workforce Social networking can also be a great tool for professionals if used correctly Companies are now not only advertising on social networks but also setting up a place for consumers to connect with the company Victoria s Secret Slim Jim HBO and Coca Cola among countless others have created Facebook networks that enable fans or users to discuss products or send enhanced messages to friends Microsoft Dynamics Connect has a Facebook application that allows professionals to connect to a business community while keeping their Facebook friends separate and also allows users to set up a virtual business card Last week Visa launched The Visa Business Network through Facebook This network allows small business owners to connect with each other manage aspects of their business and grow by reaching millions of potential customers A MediaWeek article states that Visa s research showed that networking is the key to livelihood for small businesses The network also gives these business owners access to news commentary and tool kits which can help enhance their business The network currently has 80 000 small businesses as members Twitter is another social media outlet that many companies are utilizing to connect with consumers A company or individual can use Twitter for micro blogging or updates and others can follow their tweets Using the search feature formerly Summize a representative from a company can find out what consumers are saying about their product and use the reply feature to help resolve any issues Twitter is being used by such companies as Zappos com whose CEO Tony Hsieh tweets about various company events and has almost 9 000 followers This is an excellent tactic for Zappos since the company utilizes little to no marketing but lets their high level of customer service speak for them Examples of others who use Twitter are news networks such as CNN and Barack Obama who has over 50 000 followers For professional individuals however social networking can be a double edged sword The IBM commercial above wittily displays how social networking is not always as great as it may seem and is many times just that social But when used correctly and with appropriate modesty sites such as Facebook and LinkedIn can be great tools for business networking as well MSNBC article Beware of Social Networking Overload details benefits and privacy features of different sites and includes the table below which displays segmentation of several social networks Author of the article Eve Tahmincioglu explains that being on every networking site out there is just not feasible for any professional but that Facebook and LinkedIn are two sites that are helpful and almost anyone can manage The overarching message here is that social networking sites when used appropriately can be great for individuals as well as companies They are difficult to avoid and will not be going away soon so accepting their presence and seeing their benefits can prove advantageous for business For additional Dos and Don ts check out this Business Week Tip Sheet on social networking for executives Labels Advertising facebook linkedin marketing social networking twitter posted by MindComet at 10 29 AM 2 comments Top Five Communication Insights for 2008 There have been many Top 10 lists proclaiming that they know best ways to for corporations to communicate with their target markets but very few focus how to communicate To help solve this problem I have pulled a little content from each list compiling my own Top Five Communication Trends of 2008 list Instead of listing the most popular or innovative ways to communicate with your employees this list focuses on helping companies understand the different mediums of communication and how to utilize them effectively The first four trends on this list are from HumaNext s Top Ten Communication Trends for 2008 Some great insights from this list include 1 Social Media and 2 Web 2 00 The revolution is here The emerging technologies of web 2 are causing a transformation in the communication profession These technologies include the use of Blogs to communicate with employees and customers the use of platforms like social networks and wiki to achieve sharing and collaboration and other new tools and technologies like podcasts video casts and others But beyond the technology Social Media demands a basic shift in the way communicators see their role and approach their stake holders 3 Electronic Publications Communicators are increasingly looking at electronic publishing to supplement or replace their print publications Because of its significant advantages in the areas of speed and cost of delivery electronic newsletters are used more often to communicate with customers and employees 4 Content is King amp Conversation is Queen With all the changes in technologies content remains the primary focus of communicators and it s their main tool for informing and influencing audiences If content is king then conversation is queen The organization as a conversation is an emerging area of interest to many communication executives and training professionals alike 5 Blogging Blogs land at number five on my Top Communication Insights for 2008 list for many different reasons but corporations must understand corporate blog basics before the dive in to this new world of communication or risk failure In May of 2008 interactive Consultant Jennifer Slegg outlined why corporate blogging is so important to a company s marketing strategy Here are a few juicy tidbits It is becoming more and more important for corporations as well as businesses of all sizes to have a blog in today s world where so many people own computers But if your business has put off starting a blog for far too long here is why you should really be blogging and how it can be advantageous to your overall business marketing strategy Human face You don t really want people to think of your company as big box or typical corporate America And blogging can actually put a human face to your company since the company now has a voice it can relate to when it reads your blog When you consider how much money companies put into creating a human face for their business doing it with a company blog is a relatively inexpensive way to humanize your corporation Controlling the message Public Relations tends to want to run far far away from blogs But now more are embracing blogs as a way to control the company s message and how they release it You can now have a fireside chat with your company s CEO in the format of a blog interview where responses can be monitored If there is a scandal or other negative publicity surrounding your company you already have a platform ready to release information that doesn t involve sending press releases to the media or subjecting your CEO or other employees to a press conference Excitement and anticipation Companies can easily use a blog to give hints and tidbits about new product releases or services well before the actual launch so you can get people excited about what you are going to announce before you did it Since press releases are rarely sent to announce something your company hasn t done yet a blog is an easy way to get the word out and build anticipation As companies venture out into the ever growing new world of Social Media and communications they must understand that they have only two choices 1 adopt and grow or 2 ignore the new wave of communication mediums and get swept away with the tide For more information on the topics listed in this blog check out previous posts and our other blogs at Internet Marketing Voodoo Labels best practices blogging Communication Strategies corporate communicaion cultural marketing social media posted by MindComet at 7 35 AM 0 comments A Little Welcome Goes A Long Way A Welcome email is a prime marketing opportunity many are missing Your audience found you and is interested in hearing from you The small effort of sending an appropriate welcome email can have a huge impact Jordan Ayan of MediaPost recently wrote an article detailing the results of two studies which showed that few companies take advantage of the welcome message opportunity The article Missing The Chance To Say You re Welcome stated that a ReturnPath study found that 60 of brands surveyed failed to send welcome messages A MediaPost study surveyed email marketers 40 of whom readily admitted to not sending a welcome message when a new subscriber signed up for their email program These are astonishing numbers considering the simplicity of the act Missing The Chance goes on to say that of those who do send welcome messages many are not well written and are often too brief Some aspects that make for a good welcome message according to the article include It should thank the recipient for providing the required information It should also reinforce the value of your emails reminding them what to expect in terms of frequency and any other information that reinforces relevancy to the recipient It should include the information recipients need to add you to their white or favorites list including the from address for your message It should reinforce the value you place on the relationship and reinforce your privacy commitment including a link to your privacy statement If you don t plan to share their email address restate that fact clearly A little something special The subscriber has expressed a high level of interest so this is the time to offer something extra as a thank you a coupon a percentage off free shipping a bonus download of a white paper or a free webinar Just let subscribers know that you appreciate the fact that they supplied their email address and the trust they are placing in you by signing up for your message You can test offers to see which ones are most effective If you use a double opt in process you have an opportunity to double dip The initial confirmation message can include a promotional message This should be muted from whatever you would send in your welcome message once they confirm The issue of timeliness A welcome message should appear in the subscriber s inbox within minutes of when they sign up Wait too long and recipients may forget who you are or why they subscribed A separate independent study done by Linda Bustos evaluated the welcome emails she received after signing up for a number of various accounts Of 89 accounts registered she received 33 welcome emails within 24 hours Listed below are some of the recurring aspects of these emails 88 used branding in the headline 66 used the words Thank You in the headline or body 61 used the word Welcome in the headline or body 52 included multiple links back to the site 52 included login details 42 used HTML layout 33 provided link to privacy statement 9 provided unsubscribe options These guidelines and statistics are the tip of the iceberg but the major point is that a simple welcome message can go a long way and is a crucial opportunity to reach out to your audience Labels corporate communication email welcome posted by MindComet at 1 04 PM 0 comments The Importance of C Level Feedback I was reading up on corporate surveying last week when I found this article by Karen Gedney of The ClickZ Network titled Executive Survey Invitations How to Get C Levels to respond I though this was a great topic because there is an abundance of information on the web on how to create the perfect survey but what good is the perfect survey if no one takes the time to respond to it In today s day and age executive feedback is extremely hard to get no matter the medium used to gather it but Karen has some great ideas that will get the ball rolling In her article on Clickz she writes All day long C level executives make high level decisions that can have a bottom line impact of anywhere from a few hundred thousand dollars to millions of dollars So how can you ask a busy company leader to set aside 15 extremely valuable minutes of their business day to complete your e survey especially during these tumultuous economic times To get the scoop on best practices for conducting executive level online surveys I checked in with Ellen Sills Levy and Claire Tinker at ESL Insights a marketing intelligence firm While ESL often recommends that clients conduct in depth telephone interviews and mail surveys to reach elusive C suite executives Tinker outlines their best practices for conducting online surveys Your C Level Survey InvitationTinker advises sending out an original e survey request followed by a reminder two to five days later unless field time is an issue Subject lines should be very general so that respondents who agree to participate aren t biased For business studies simple is usually better For example You are invited to participate in a business study The most important point to stress in the survey invitation is the participation ROI define what executives will get in return for their investment Common techniques are A choice of incentives Try either a personal incentive appropriate for C level executives or a donation to a charitable organization An executive summary of the research findings This is a popular approach because you re giving C levels access to valuable intellectual property and industry intelligence especially since it s gleaned from their C suite peers Other copy points Assure them the information will be kept confidential Highlight the survey deadline Include the survey s length to manage time expectations but don t spotlighted it since that may prevent busy executives from undertaking the survey Include a sentence that the entire survey must be completed to receive the incentive to prevent survey abandonment The e mail messages should be short and to the point and should conclude with a note on how important the C level executive s participation is to the success of the survey and the benefit of the results gleaned When the survey findings are complete send a PDF of the executive summary to all respondents via e mail with a thank you note If it s important that respondents read the executive summary call out a few interesting insights from the content You may also want to use the e mail to invite respondents to a Webinar discussing the findings This is a good way to keep executives engaged and interested and open to future survey requests Hopefully these tips will help the next time you need to obtain executive feedback posted by MindComet at 12 18 PM 0 comments Top 10 Communication Trends for 2008 In today s corporate space there are many different methods being used to reach out to employees More and more companies are turning to innovative new ideas to increase corporate engagement and loyalty but with all of the options out there email newsletters direct mail podcasts social networks etc how does one know which route they should take In an online article title The Top 10 2008 Communication Trends on HumaNext a corporate communications website several new fun and engaging ideas are listed but Social Media and Web 2 0 is at the top of the list The article explains The emerging technologies of Web 20 are causing a transformation in the communication profession These technologies include the use of Blogs to communicate with employees and customers the use of platforms like social networks and wiki to achieve sharing and collaboration and other new tools and technologies like podcasts video casts and others But beyond the technology Social Media demands a basic shift in the way communicators see their role and approach their stake holders As an increasing number of organizations are incorporating Social Media into their internal communities with the hopes of increasing employee engagement loyalty and morale Web 2 0 seems to be developing into a successful communications method posted by MindComet at 12 05 PM 0 comments Cultural Cues to Effective E mail Marketing How does culture play a role in Internet Marketing Since the Internet has a global scope and people from any country can access immeasurable amounts of information from other countries does culturally formatted marketing apply online Six International E Mail Marketing Challenges an article by Derek Harding on Clickz com says you can bet your money on it In fact when it comes to email marketing marketers must have an elevated awareness of cultural factors in order to truly target the user that goes way beyond language translation According to the article here are key points to keep in mind when engaging in effective international email marketing Message form The amount of content that works well in messages varies from country to country In the United States when we send newsletters it s common to only include article overviews with links to the full articles online However in some countries the expectation is the full content will appear in the message Personalization and salutations In some countries use of personalization and salutations e g Dear Derek can improve results In others it s seen as hackneyed or even a privacy invasion Send time When to send is also a regional and cultural question Clearly the local time zone must be taken into account So should variations in when people work Which days constitute the weekend vary across the globe Holidays vary from country to country as does when people commonly take vacations Local norms There are many local norms that can be entirely unexpected if you don t have local knowledge For example in the U S it s quite common to post prices exclusive of tax In some other countries this is simply not done and may even be disallowed by local law In France it s common to ask recipients to print out a form and fax it back whereas in many other countries this would be considered absurd Local laws While anti spam requirements are the most obvious laws that apply to international e mail some countries may have additional laws and requirements for doing business electronically especially related to privacy and use of personal information Language The language selected does matter for international communications However the choice of language isn t necessarily clear cut Many countries use more than one language and which languages you support can be very important For some cultural groups using their language may be essential for others it may have little effect Some audiences may even prefer to receive communications in English rather than their native tongue This is often the case for more technical audiences In today s globalized business world it is so important to truly have a keen awareness of our audiences when it comes to online marketing With such diversity standardized marketing may not always make the cut These tactics can reduce costs improve consistency and since it s easier to target online than any other form of media the matter of true importance is to remember that people are looking for relevancy Labels corporate communication cultural marketing email email marketing target marketing posted by MindComet at 7 55 AM 0 comments Three Secrets for Executive E Newsletter Engagement Corporate E Newsletters are becoming an increasingly popular method to reach out to corporate employees and keep them up to date and engaged in company updates events and business decisions Karen Gedney recently published the article Three Secrets for Executive E Newsletter Engagement on Clickz com and it focuses on author Michael J Katz s three simple secrets to effective e newsletter communication The link to the article can be found below for additional information Secret 1 Focus on the ContentIn an e mail fatigued world in which business people scan their in boxes ready to press the delete key your e newsletter must be engaging relevant and a must read One of the best ways to accomplish this is to write about the questions your customers and prospects ask you about most Keep a notepad by your phone and when people call you jot down a list of their most common inquiries Your answers are your e newsletter content These frequently asked questions should be answered in the same friendly practical manner you would use over the phone While we all want to be considered thought leaders that doesn t mean articles have to be lengthy academic treatises If you talk from your own experience about what works in your business people will immediately get that you re an expert Once your expertise is established you re on your way to forging a productive professional relationship That leads us to the second secret Secret 2 Focus on the RelationshipsAs Katz says The primary reason that e newsletters are so powerful is because they provide a systematic means for growing and maintaining relationships It s not because they re cheap or trackable or clickable or forwardable although they certainly are all those things Your e newsletter gives you a vehicle for connecting with your customers or potential customers month after month He goes on to say If you write your company newsletter with a focus on enhancing the relationship between you and your readers you will stand head and shoulders over your competition most of whom are missing this point entirely and who whether they say it out loud or not view their e newsletter as an inexpensive way to send direct mail to their house list Secret 3 Be GenuineYour e newsletter should sound like it s written by you If you are a Fortune 500 your e newsletter should either sound like it s written by your CEO or reflect your corporate culture and brand It should speak to your customers and prospects just as if you were sitting across from them at a conference room table or better yet a restaurant table Katz says Your newsletter should give potential customers a sense of what you re like who you are what you believe in what you know about your industry and what doing business with you is all about For existing customers it s an ongoing reminder of all things From my own experience publishing an e newsletter and writing this column for ClickZ I see the principle of like attracts like works in e newsletter writing People who like what I say tend to contact me after each column is published When we get on the phone or chat by e mail it s like we re old friends and of course many of these warm collegial contacts quickly turn into enduring client relationships What s beautiful about this approach is that it also weeds out the clients who would have been a bad fit I guess they read the e newsletters that coincide more with their own point of view Katz reminds us Relationships happen between people not between organizations and the more you can write in a genuine spoken manner the more it will feel to readers like somebody i e you is really on the other end Turn out something that breaks down walls between your company and your customers and you will be just fine The article concludes with three key questions that you should ask yourself to see if your newsletter is ready to be made over 1 Am I answering the questions my clients and prospects typically ask 2 Am I building relationships between me and the people I want to do business with rather than pushing out information to their organizations 3 Am I writing the way I talk so people can get a sense of what it will be like to actually work with me If you answer no to any of these questions perhaps it s time for a spring e newsletter makeover If you continue to be interested in optimizing your newsletter capabilities keep checking back for the latest information http www clickz com showPage html page 3628971 Labels corporate communications Corporate Culture e marketing email newsletters posted by MindComet at 11 06 AM 0 comments When Crisis Looms Make a Video In recent years companies worldwide have implemented many branding techniques and strategies to create awareness and gain recognition From television advertisements to newspaper ads and free samples companies have continuously tried to communicate their superiority over other brands to consumers But what happens when a branding strategy goes wrong Past mishaps in branding have led to information leaks and plummeting stocks If a branding strategy goes from a process to a fiasco what is a good way for companies to redeem the message they re communicating to consumers Video Marketing and Brand Management Online by Andreas Roell of Clickz com the largest resource of interactive marketing news information commentary advice opinion research and reference shares an idea that will help spread the message to the masses online video According to the article online videos are the best way for marketers to reach consumers especially when word needs to be spread quickly According to the article these are the top reasons why online videos can ease branding mishaps Video content drives news Journalists and news outlets continue to cover and incorporate popular viral videos into their broadcasts If marketers post a video in response to a crisis or release a brand flattering video they can potentially generate news online that could translate into primetime broadcast coverage Search engines can pick up the video If there s video content posted on the aggregators about your brand it will be included in search results Marketers have a better chance of reaching target audiences if they can get their video messages included in search results as it will be evermore important for advertisers to diversify their marketing efforts to attract user s attentions It s what people are watching When it comes down to it people watch videos online A December 2007 study by Burst Media found that 76 percent of men and 67 percent of women watch online videos By spreading pertinent brand messages through online video marketers have a chance of benefiting from the content being syndicated on other formats If a marketer can get a message out through video there s potential it will be distributed on iPods homepages mobile devices and social networking sites That s good coverage Video posted on a brand s Web sites will arguably garner more attention than text Video goes viral Every marketer wants their message to be what people are talking about and utilizing video is a great way to reach this goal Video is easily dispersed amongst peers and can be accessed and posted on a plethora of platforms Online video also makes a nice side dish to any news story or blog posting So if someone is commenting on your event good or bad it s easy to include your video along with that commentary The idea here is to make it easy for others to get pass along your message for you After reading the advice from the article above it is clear to see why companies should utilize this marketing avenue even if there isn t a branding crisis looming overhead The old adage if it s not broke don t fix it has lost it s luster in today s business world Consumers now have higher expectations than ever before and with so much competition most companies don t have the luxury of not paying attention to social trends such as viral marketing Out with the old and in with the new fix it before it s broken Labels branding crises Corporate branding corporate communication online branding online videos viral marketing posted by MindComet at 8 13 AM 0 comments nbsp
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